Marketing Alternative Health Products

Alternative health care products abound everywhere now days. I have seen everything from pills and potions that claim health benefits, to magnetic water treatment and filtration systems. In my opinion the majority of these products do nothing more than drain your bank account. Many are scientifically proven ineffective hyperbole. A few I have looked for scientific evidence include the bracelets that mysteriously provide balance and renewed energy by changing your body's energy field. OK, first let's discuss body's energy field. Yes your body has an energy field of some sort, scientifically you can view the heat signature of your body's energy via a thermal imager. I have not seen a legitimate image of the "change" that these devices should make if they are actually working. You could also measure electrically the energy field of the body, but this would require extremely sensitive measuring devices, which none of the "manufactures" have used to prove the effectiveness of their products using scientific methods. Scientific method after all is a way proving or disproving a hypothesis. Scientific method allows for duplication of testing which would remove doubt that something either does what it says it can do, or proves that it does not. None of the manufacturers have provided this evidence to my knowledge, and when challenged by skeptics like me, only the "distributors" of such devices respond. Their response is basically nothing more than the sales pitch promotional stuff. So enough, if there is hard scientific evidence supply it to prove your products do what they say they do. Period.

Another scam in my opinion is the magnetic water filtration and treatment systems. Once again, prove they work.  If you search the Internet for information on them you will be inundated by distributor sales hype, with little evidence that it works. When you do run across scientific evidence you will also find comments by the "distributors" of these products, not proving the products work, but you find attacks on the individuals who put the scientific evidence up. Let's talk about magnetism on water. Have you ever passed a magnet over water? No, well I have and guess what, nothing happens. Using even the strongest permanent magnet I could get my hands on nothing happens. Even microscopically looking for something to happen to the trace amounts of chemicals and minerals in the water to somehow change or be attracted to the magnet, NOTHING HAPPENED. Only if the water has magnetically attractive particles such as metals does it do anything. If that is the case a simple low cost water filtration system takes the metal out, such as rust. Some of these magnetic systems cost $thousands and only make the distributors wealthy at the expense of the ignorant. Please don't get suckered into buying something that just eats more energy. One of the systems in particular supposedly replaces the water softener system that uses salt water softeners. The only way to remove minerals in water that cause the hardness,  is to send it through a system which chemically removes those water hardening minerals. In fact the minerals in hard water may even be more beneficial to your health if left in, than if taken out. Our bodies need the calcium, and magnesium which are part of the minerals that cause hard water.

Also one of the biggest scams in my opinion is the magnetic therapy products which claim to provide healing, and relief for a multitude of ailments. It has been scientifically tested for years now, and has been proven to be non-effective. What the studies have found is the placebo effect was just as effective as the magnetic therapy. So they have deduced that the relief comes not from the magnetic therapy, but from the placebo effect on believing that you are somehow being helped through magnetism. The human mind is an amazing organ, which if we believe strongly enough in something, can produce or eliminate pain, or control pain at varying degrees. Which is what the sellers of these magnetic therapy products understand, and their distributors are taught miracle testimonies that only serve to support strongly the results of healing that the individual is seeking.

I'm not saying don't look for alternative treatments, or health care products which are outside the normal health care treatments by professionals in the health care field. I am saying do your research before putting down your hard earn money on things which may be modern day snake oil, by modern day snake oil salesmen. Their is enough fraud out on the Internet, and being presented as opportunities to get into the wellness revolution. Don't become a victim, use your common sense, and do a little research before buying something that sounds too good to be true.

Are you an Internet Marketer??

There are lots of Internet Marketers out here, but are they truly marketers, or just wanna be's? You can get Internet Marketing secrets from thousands of so called Guru's if you just allow your email in-box to fill up with all sorts of Spam, or opt-out messages. Each Guru has his/her own secret they are willing to give you for a price, and you can wind up spending yourself into failure. Let me give you a synopsis of what they are all saying.

Do you really want to be an Internet Marketer? If so then just simply market your service, product, or whatever using proven, tried and true methods.

1. Get the message out. Period, end of sentence. The more exposure you give your message the more people will see it, and the more business potential you have. 
2. Make it compelling. Give your potential client a reason to purchase your goods. Buyers, buy what you have not because of you, they buy because of an emotional, internalized factor. So find a way in your message to trigger the WII-FM, "What's In It - For Me" emotions of your target audience.
3. Be consistent in your efforts. Do what you need to do to move forward, and get the word out every single day to as many people/clients as possible.
4. Be persistent. Resolve yourself to the fact you will not stop until you have achieved your goal. 
5. I have a mantra, "Today I will be persistent in my path, and I will be consistent in finding those who want to learn how to duplicate my success." I suggest you find something to remind you daily of what you need to do to be successful in your business. In my business it is finding those who want learn how to build a business, and build a team structure through duplication of what others have done. 
6. Find a mentor. Find someone who will, number one coach you, number two push you to new heights, and number three tell you when you are being dumb and not giving it your all. But, you have to be coachable, and willing to be mentored. 
7. With your mentor, set a goal you can believe in. If you have a BHAG (Big Hairy Audacious Goal) in the beginning, you may fail to achieve it, and set yourself up for repetitive failure. So start with small goals, things that are achievable, but stretch your abilities to go beyond what you think you can do. For example, if you believe you can contact 10 people a day to tell them about your products, why not go just beyond to 15. 10 may be easy, but 15 will make you have to stretch a little to reach that goal. Your mentor will be there to encourage, and push you to your success.
8. You must schedule your day. There are ton's and ton's of books, tapes, CD's and time management Guru's out there also. But let me tell you a little secret...pssssst!!! There is no such thing as time management!! Everyone has 24 hours in their day, you can't change the laws of nature. But you can control what you do with the hours you use for your business. So sit down every morning, or every night and plan what you intend to do either that day or the next. Make a master schedule of events, meetings, or presentations you will attend. The objective is to know in advance how you will move your business forward each and every day. Every single task or meeting should be a money making event, or move you forward to making the money. But, having said that you need to add in time for your family, time for meals (a lot of folks forget this), time for personal growth and development, reading about new ideas, and recreation. You need to have time to have fun.
9. The last tip is keep things simple. When you try to do everything it just won't work. Find what works best for you, and focus on just those things. Too many people try to do everything, webpages, blogging, social media, SEO, PPC, GoogleAdds, etc..... there is simply  not enough time to do it all. If you can afford it then outsource what you can't do, or don't know how to do. Focus on the shortest path forward.