Marketing Minute: Internet Marketing and Memorial Weekend.

Marketing Minute: Internet Marketing and Memorial Weekend.

Internet Marketing and Memorial Weekend.

You may be asking how in the world are the Internet and Memorial Day linked, or related? So I will briefly explain. The internet came about because of a need by the military to exchange information between it's Defense contractor at Colleges and University's across the nation in a more timely method. So they asked DARPA, the Defense Advance Research Projects Agency to come up with something. So DARPA used the brilliant minds of Scientists in several companies to design a network by which information could be transferred securely, and efficiently. At first it was strictly military use, then it became a way of colleges to communicate to students, then students found ways to communicate with other students, and well the rest of it is history. As with all good things, people found ways to leverage this exchange of information into commercial application, and we now have electronic commerce (e-commerce) in almost every facet of our lives. As with any kind of commerce comes the need to advertise and market our goods, products, and services. So the explosion of Internet Marketers selling all forms of these goods, products and services has exploded to take advantage of the power of the internet.
So as you sit back this weekend reflecting on what Memorial Day means to most Americans, think also how the freedoms we enjoy were given to us by the soldier, sailor, airman, and military researchers who have protected and discovered great things. Have a great Memorial Day, and remember to shake the hand of a Vet, and thank him/her for their service.

Creativity vs. "Work"

Every morning I have the choice to either listen in on a phone conference with my fellow entrepreneur John Jackson or skip it. I choose to listen. I realized this morning that I have to have my cup of John Jackson to go along with my coffee to get my day started properly. John is a fantastic individual, and excellent motivational leader in the internet marketing community in which I chose to join into. This morning was no exception and what he brought us was a revelation.

When we talk about our trade, no matter what the business may be, we always speak of it in terms of working our business. In many ways the term " work " has negative connotations, because in our minds we think of the more mundane, and labor intensive parts to what we do. But as he pointed out, when we are doing something that we love to do, and even if it has the same amount of labor, or tasks, it is no longer work, it becomes a creative endeavor. His example was his wanting shutters on his home to make the home more appealing. If he had bought them they would have gone on the house without much thought. But he took the time to purchase the materials, and over the course of a year he created the same shutters he could have bought. He realized that it was a labor of love, creativity and pride in his skills, and never thought of it as " work". So today friends, instead of looking at what you do as "work" look at it as an outlet for your creativity. It will make a big difference in your mental attitude, as well as your performance.Be creative, and enjoy your day.

Automated Marketing Systems Don't Work!!!

I see these spammy looking Automated Marketing System messages in Twitter, Facebook, via emails, yada, yada, yada.... They are everywhere. Who or what do you believe about these systems? The seller, the designer, the person who is trying to promote their particular product de jour? Internet marketing has a use and purpose for automated systems. But, if you are not savvy enough in your marketing skills to deploy these tools then you are whistling in the wind. An automated marketing system does not make you an Internet Marketer. If you do not understand how all aspects of Internet Marketing need to be coordinated, manipulated, and managed then you have wasted your money, and you will not get a solid ROI for your purchase. Promises of making big bucks using their automated systems usually are hollow. You have to educate your self on what is working today, what the direction of the internet will become, and know what works and what does not. Education is but one tool, automated systems are but one tool, the secret is how do you get educated enough to use the automated tools? Find someone in the business who will mentor you. Find someone that will show you step-by-step how to market on the Internet. Then once you know how, then engage the tools and leverage them to your advantage. Instead of making just the developers, and salesmen of the tools rich, make yourself rich then buy the tools to make it easier. Want to learn some of the secrets to marketing? Then follow this link for free training on Mondays 9 p.m. Eastern/8 p..m. Central. http://oneyearplan.net/jmcilroy?site=FreeTraining

Mindset In Life and Marketing

In the movie and the book "The Secret" the core philosophy is that if you change your mental thinking from believing you can't, to believing that you can, you can have or do anything you want to in life. People have for decades now practiced visualization techniques to improve their lives. It is an interesting technique that golfers, long jump athletes, and many others who want to improve their performance practice. Golfers visualize the perfect swing, and repeat it to themselves visually over and over. The muscles then imprint this visual perfection, and when the golfer actually takes the swing, muscle memory takes over and it is just as he/she had visualized in their minds eye.

"The Secret" takes the idea of visualized thought to a different level. You manifest what you want by asking for a specific thing. It has to be clear, precise, and specific. Say for instance that you want a certain type of vehicle. Let's say a Mercedes Benz luxury car. You not only have to visualize a Mercedes, but the exact model, and any options that you want it to have. Down to color, style of wheels, engine size, and any other specific detail that is important about your desirable car. Now you have to see this car in your mind to the point that it becomes an obsession of your every thought and action, and you can see it in detail. This step is the asking for what you want.

Now you have to believe that you are going to actually get that vehicle. You may in your mind have doubts that you can get it, because of lacking money, lack of resources, you name the reason, and you simply have doubts about receiving that car. What you have to do is to begin speaking in a positive way, that you will be getting that car. Your thoughts need to have the negatives erased and replace with positive reinforcement of the fact that you are going to get it until it actually convince yourself that it is real and that you are going to get that vehicle. This step is the development of belief.

Next open your mind to accepting you will receive what your heart desires. You have to become in tune and intuitive to your surroundings, thoughts, and messages from the "Universe" that open you up to receiving this gift.

All of this sounds a little metaphysical, but even the Bible speaks of similar approach to receiving things. Material objects, wealth, health, whatever your heart desires. The Bible says to Ask, and it shall be given unto you, Seek and ye shall find, Knock, and will be opened unto you. This has taken on the idea of prosperity theology in some churches now days.

This all amounts to the same thing as mindset. If you "Think you can, you will." The human mind is capable of some really interesting things, and changing your mindset is all about a mental change of thinking. This applies to both what you think about your life, or how you approach your marketing campaigns. In marketing it is about helping your prospect change their perception of how and why your product can change their lives, via your message to their minds. They have to visualize the benefits, believe how it can help, and be open to accepting the products benefits.

Think about this for awhile. I think you will see, believe and accept that I am on to something here.

Motivated Marketers Only Need Apply

Every morning I attend a conference call which serves to stir this community to action, and help us learn things about ourselves. We talk about action, taking action, and how through our actions to accomplish our goals, and achieve our dreams. I call it a community, because it is just that, a community of liked minded individuals who have different goals, but want to achieve those goals through a common interest of Internet Marketing. This community is made up of individuals from around the world. This morning I heard a person from Croatia, other mornings from Australia, China, and the list goes on from across the spectrum. We don't all speak the same language, but we definitely understand each others motivation. It is not just about money, it is about what we want to do to practice our trade, and to help others be as successful in the business as many of our members are. One of the driving motivational truths in this community is staying true to ourselves, and not compromising our values just for the sake of making money. Those values include family, truth, honesty, integrity, honor, and just plain doing what is right, even if it means losing a sale, or not making money from our efforts. Now to me that is powerful, that is the heart of what humanity really is all about. So today, if you you are wanting into internet marketing I can suggest many other groups to join or follow, but if you are one of those people like I just described above "Only motivated marketers need apply!" Thanks and God Bless.

Marketing and Sales Strategies

What worked in the past for marketing and sales strategies for your products whether it was a brick and mortar operation or an Internet business, may not work for you in today's environment. In real estate for instance buyers and sellers would look for you in the phone book, then come into your offices for a meeting. Today they go to the Internet, and do a search for local real estate offices. They then will search for any information about your business in the Better Business Bureau websites, or look for information related to a particular sales person whose name they ran across or were recommended to talk with.

What you need to understand is if they go to the Internet to do a generic search and you are not on the first page of the SERP (search engine results page)they will usually not go to the next page, never finding your business. The question then is how do you get to that first page? The answer is what your marketing and sales strategies should encompass. Content on your website for Web 2.0 properties, Blogs like this one, establishing yourself as the expert in your business, building a following that clicks on your site for information and knowledge on the subject or topic they are looking for. It takes more than just an add in a paper, handing out business cards or making phone calls.

Bottom line is this. Study the most successful marketers, see how they are doing it, and then emulate them.

Started the morning with partly cloudy skies, and nice temps. But in less than 45 minutes the skies turned threatening. My wife had an appointment that we were heading to, when we were alerted to a "tornado warning" on a local station. The warning was and area north of us about 30 miles. My wife is somewhat of a worry wart so we turned around and went back home, rescheduled her appointment, and settled in until it passed. We actually wound up with nearly 5 inches of rain in less than an hour. Still overcast and gloomy now, but can't let that stop me from getting things accomplished. Had a really great training session presented by Alex Paraman, and guest speaker Zoe Daluca from Australia. These webinars are fantastic tools to share training across the globe with. Our internet marketing community is by far the best experience I have ever had in my life to learn things from the best of the best top producers in the world.

Thought I would also add information about a website I have that is a free advice site on starting a home based business. The URL is easy to remember
Has lots of good general tips and information for someone really interested in your own home business. It is a simple easy to browse website with no frills, and best of all it is free advice. I have plans to change the look of it and add some more links and details, but help your self and enjoy.

Greeting Message

Good morning. Started off the day with a few distractions, but i got focused and accomplished a couple of major items on my to-do list. Couple of things that I want to share are my twitter link http://twitter.com/JamesMcIlroy51 and my Facebook profile http://www.facebook.com/jamcilroy feel free to add me on either one.

PR: wait... I: wait... L: wait... LD: wait... I: wait... wait... Rank: wait... Traffic: wait... Price: wait... C: wait...