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Monday, December 27, 2010

Marketing Alternative Health Products

Alternative health care products abound everywhere now days. I have seen everything from pills and potions that claim health benefits, to magnetic water treatment and filtration systems. In my opinion the majority of these products do nothing more than drain your bank account. Many are scientifically proven ineffective hyperbole. A few I have looked for scientific evidence include the bracelets that mysteriously provide balance and renewed energy by changing your body's energy field. OK, first let's discuss body's energy field. Yes your body has an energy field of some sort, scientifically you can view the heat signature of your body's energy via a thermal imager. I have not seen a legitimate image of the "change" that these devices should make if they are actually working. You could also measure electrically the energy field of the body, but this would require extremely sensitive measuring devices, which none of the "manufactures" have used to prove the effectiveness of their products using scientific methods. Scientific method after all is a way proving or disproving a hypothesis. Scientific method allows for duplication of testing which would remove doubt that something either does what it says it can do, or proves that it does not. None of the manufacturers have provided this evidence to my knowledge, and when challenged by skeptics like me, only the "distributors" of such devices respond. Their response is basically nothing more than the sales pitch promotional stuff. So enough, if there is hard scientific evidence supply it to prove your products do what they say they do. Period.

Another scam in my opinion is the magnetic water filtration and treatment systems. Once again, prove they work.  If you search the Internet for information on them you will be inundated by distributor sales hype, with little evidence that it works. When you do run across scientific evidence you will also find comments by the "distributors" of these products, not proving the products work, but you find attacks on the individuals who put the scientific evidence up. Let's talk about magnetism on water. Have you ever passed a magnet over water? No, well I have and guess what, nothing happens. Using even the strongest permanent magnet I could get my hands on nothing happens. Even microscopically looking for something to happen to the trace amounts of chemicals and minerals in the water to somehow change or be attracted to the magnet, NOTHING HAPPENED. Only if the water has magnetically attractive particles such as metals does it do anything. If that is the case a simple low cost water filtration system takes the metal out, such as rust. Some of these magnetic systems cost $thousands and only make the distributors wealthy at the expense of the ignorant. Please don't get suckered into buying something that just eats more energy. One of the systems in particular supposedly replaces the water softener system that uses salt water softeners. The only way to remove minerals in water that cause the hardness,  is to send it through a system which chemically removes those water hardening minerals. In fact the minerals in hard water may even be more beneficial to your health if left in, than if taken out. Our bodies need the calcium, and magnesium which are part of the minerals that cause hard water.

Also one of the biggest scams in my opinion is the magnetic therapy products which claim to provide healing, and relief for a multitude of ailments. It has been scientifically tested for years now, and has been proven to be non-effective. What the studies have found is the placebo effect was just as effective as the magnetic therapy. So they have deduced that the relief comes not from the magnetic therapy, but from the placebo effect on believing that you are somehow being helped through magnetism. The human mind is an amazing organ, which if we believe strongly enough in something, can produce or eliminate pain, or control pain at varying degrees. Which is what the sellers of these magnetic therapy products understand, and their distributors are taught miracle testimonies that only serve to support strongly the results of healing that the individual is seeking.

I'm not saying don't look for alternative treatments, or health care products which are outside the normal health care treatments by professionals in the health care field. I am saying do your research before putting down your hard earn money on things which may be modern day snake oil, by modern day snake oil salesmen. Their is enough fraud out on the Internet, and being presented as opportunities to get into the wellness revolution. Don't become a victim, use your common sense, and do a little research before buying something that sounds too good to be true.

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