Marketing and Sales Strategies

What worked in the past for marketing and sales strategies for your products whether it was a brick and mortar operation or an Internet business, may not work for you in today's environment. In real estate for instance buyers and sellers would look for you in the phone book, then come into your offices for a meeting. Today they go to the Internet, and do a search for local real estate offices. They then will search for any information about your business in the Better Business Bureau websites, or look for information related to a particular sales person whose name they ran across or were recommended to talk with.

What you need to understand is if they go to the Internet to do a generic search and you are not on the first page of the SERP (search engine results page)they will usually not go to the next page, never finding your business. The question then is how do you get to that first page? The answer is what your marketing and sales strategies should encompass. Content on your website for Web 2.0 properties, Blogs like this one, establishing yourself as the expert in your business, building a following that clicks on your site for information and knowledge on the subject or topic they are looking for. It takes more than just an add in a paper, handing out business cards or making phone calls.

Bottom line is this. Study the most successful marketers, see how they are doing it, and then emulate them.